Guide: Things to Know While Marketing Your Blog
Well, a new year is upon us, it is also the beginning of a new decade within the blogosphere. More and more people are building blogs, and that means there are many blogs competing for the same eyes and your blog is just one of them. Try to find accurate numbers on how many blogs there are and you will know that it is impossible to find a verifiable number because bloggers and their blogs come and go. Look around you. It is certainly a daunting time when you see blogs with quality articles abandoned by their creators. With all these blogs out there and all that information available for free, how do you make your blog stand out? No problem, just follow it tips and your blog will flourish in this new era if you stay ahead of the rest of your competitors.
1. Target your content to a specific readership
Unless you want to spend all your marketing budget and precious time on people who care less about your blog, you should pay close attention to what audiences you want to target. Before posting a piece, determine if it is reaching your target audience’s right spot.
2. Be original, be honest
Do not follow the herd within your area of interest. Followers are not innovators and innovation keeps readers reading. So don’t just run the same old post. Take an original take on a common topic. Be honest. Verify your facts and provide links to additional verification. Readers trust you to be a good reporter, instructor, mentor, or source of inspiration, so keep it fair at all times.
3. Don’t be afraid of a little controversy.
Controversy sells. You and I know that. If it’s part of your business model, be willing to involve others with different opinions, because guaranteed, many readers will disagree, and you may even run into a few trolls and haters who regularly blogs with no other purpose than to create incendiary mess. to post.
Post as a guest blogger
Don’t just post a blog within your domain. Submit your best pieces to the prestigious blogs – the ones that already have a significant following. For example, Hongkiat.com is considered one of the best blogs for designers, marketers and freelancers by industry insiders. Publishing one of your posts on a top-notch blog is a great way to drive traffic to your blog, where readers can find tons of content – all of your archives – waiting to be bookmarked. Of course, getting published on an established blog requires insight and something new added to the discussion. A pinch of conventional wisdom, regardless of field, won’t succeed with top-level blogs within an industry or area of interest.
Simplify subscriptions
Don’t hide your RSS button at the bottom of the page along with your WordPress theme credit links, make them visible and clear to your reader’s eyes by taking the following approaches: Add an RSS chicklet to the top of your sidebar so that visitors can easily load your posts into their RSS readers. Offer email subscriptions. Links to mobi feeds so readers can access new content from their cell or iPhones.
6. Social Media Marketing
The expansion of social media and the evolution of multi-generation media apps will only make choice up steam. Social media sites have taken off, providing bloggers with an arsenal of tools based on the guerrilla marketing axiom: Use the resources of others to your advantage. A few years ago Twitter did not exist. Today it is not only ubiquitous, it has also spawned a whole new level of web innovation and interactivity. Follow the rules and open accounts Facebook, LinkedIn & Twitter. Anytime you post a new post on your blog, be sure to notify your readers by posting to these popular sites. Update your status with interesting and latest news that fascinates your readers.
7. Create different profiles for each social media site
On LinkedIn, you want to be all about business. On Facebook, show off a bit of your personality – the carbon-based life form behind the blog. On Twitter, put your blog in the spotlight. Each profile should be designed to show a different facet of you and your expertise.
8. Don’t over-sell. Also learn
If you post on social media sites all day and thrash your latest blog post, it won’t be long before your Facebook friends hit the hideout button next to your name. It cannot all sell and not sizzle. Instead, post information about a new blog article, but also post news from other sites that you think will benefit your readers. Know when to stop pushing for a larger readership and when to start giving away information to attract more readers to your blog.
9. Long tail keywords will find you
If you’re running a book review blog, a broad keyword like books will keep you buried in the backlash of Google’s SERPs. Instead, limit the focus of a search engine query by using terms and phrases, generally called long tail keywords. So instead of ‘books’Ã ?? A ?? Use a long-term keyword such as “independent book reviews” or “book reviews from current bestsellers” as your primary keyword. Sure, not so many people will use these long tails when searching, but those who do will discover your blog at the top of page 1. And that’s exactly where you want to be.
10. Optimize your blog – for both readers and bots
End the jumble of 23 affiliate banners, animated ads and other distractions. Remember that your site should appeal to human sensitivities. Indeed, it is important to look good to readers who follow you. It’s just as important to look good to search engine spiders. Conduct keyword research with tools such as Google’s keyword generator which contains keywords used by actual Google users in the last 30 days. Put those keywords in headlines, subheads and a few of them in your blog posts. The pace of innovation will only accelerate in this new decade, so if you stand still, you will lose ground to competing bloggers. Stay up-to-date, use all new tools and follow all new rules. Your blogging space is your real estate. It has value. Make the best of it. Editor’s Note: This post was written by Edward Khoo for Hongkiat.com. Edward is a tech enthusiast from Malaysia. He blogs at EdwardKhoo.com.
Things to Know While Marketing Your Blog: benefits
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