How to Make an IGTV Channel – Guide
IGTV is a long-form video channel that can be accessed through Instagram and as a standalone app. Instagram introduced the feature as of June 2018. Gives brands the ability to make videos longer than typical Instagram stories and posts. In fact, verified users can post IGTV videos up to one hour in duration. Regular users can upload 10-minute videos – still much longer than regular videos! In 2019, Instagram also allowed creators to post one-minute previews of their IGTV videos to their feeds for better discovery. This is perfect for grabbing your audience’s attention without them having to download the app. Instagram recently launched the IGTV series feature. This allows creators to create a regular series of videos that are released at a consistent cadence (weekly, monthly, etc.). Think of it like a series you would watch on TV or YouTube – but all on Instagram. Brands have been relatively slow to adopt IGTV for a variety of reasons. Chief among them: the high cost and time investment required to produce long social videos.
How to create an IGTV account
Before you start sharing your videos with the world, you first need to create an Instagram TV account. The good news is that our Instagram friends have made the whole process super easy and it can be completed in just a few clicks. Here are the steps you need to follow to create an IGTV account:
How to upload a video to IGTV
Now that your account is set up, you should explore the app and finally publish your first video. Here it is how to successfully upload a video to IGTV:
Final note
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