How to Import Facebook Advertising Data into Google Sheets – Guide
Facebook advertising is one of the most important marketing channels in the marketing industry. Like other marketing channels, it also needs to be reported. But Facebook reports are tough. The Facebook Ads API (Application Programming Interface) is difficult to understand and the UI is confusing to use. Google Ads is better at reporting because it is part of the Google ecosystem. This means that integration is easier. And you can start analyzing the data quickly. Facebook doesn’t have that luxury. You CAN import Facebook ad data into Google Sheets. You copy and paste until your eyes and fingers can no longer handle the mundane task. There are better ways to automate this task and save time. I see two groups that could benefit from automation to import Facebook ads into Google Sheets. Both teams need time to constantly update email messages. Automations solve big problems in organizations. Therefore, most automation tools are paid products. Yes, you can do everything manually for free to save money. But in perspective, you might want to spend a little time saving time. The number of hours it takes you back to avoid the hellish, repetitive work is worth the price. You choose.
Connecting Facebook Ads to Google Sheets Using API Connector
API Connector is Google’s built-in tool for importing data from an application into Google Sheets using an API. You can use this tool to transfer data from Facebook Ads to Google Sheets with the following steps:
Generate a Request URL for the Facebook API
The Facebook API will act as a means of interaction and data sharing between Facebook Ads and Google Sheets. To implement the Facebook API, you first need to create a URL to execute the API call. This URL now consists of the following two parts: The Endpoint part of the URL requires your “Facebook Ads Account Id”. To generate it, log in to your “Facebook Ads Manager” and navigate to the “Account” drop-down menu. In the menu, you can find the “Account ID” above the search and filter bar. An example account ID is shown in the image below:
Connect Google Sheets and Facebook Ads using API Connector
To use the API Connector, sign in to your Google Account, select Google Sheets, and open a blank sheet. Go to Extensions in the top menu bar and select “API Connector” under “Add-ons”. Click on “Manage Connections”, which will give you a list of available integrations. Search for “Facebook Ads” and click the “Connect” button button as shown in the image below. This will take you to Facebook Ads. Now select “Done” to authorize the connection of Google Sheets with Facebook Ads as shown in the image below.
Import Facebook Ads Data into Google Sheets
Final note
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