How To Enhance Your Video Marketing Strategy – Guide
Video marketing is the main form of marketing today and it’s like you’re in the dust if you don’t make videos. Brands are catching on up and are now using video as their primary form of marketing. Reports show that marketers who use video increase their earnings 49% faster than users who don’t use video. The high demand for video only makes sense because it creates a deeper connection with your customers. It differs from text in that your audience can see your manners, your tone of voice, and your surroundings. Create a close bond with them that builds trust in them and makes them like you. And that’s why you should strive as a company because, as Simon Sinek said, “We don’t do business with companies. We do business with people.” You earn in marketing by connecting one-on-one with your customers. And video marketing is a surefire way to get there. However, here are some ways to strengthen your video marketing strategy.
How to improve your video marketing strategy
Tell a story about your business
You don’t necessarily need to be a professional video editor or editor to produce compelling visual content that your audience will enjoy. You should think of video as the easiest way to tell a story about your business. Some examples of what you can show viewers are introductory videos about your business, product video reviews, tutorials, walkthroughs, testimonials, and more. Whatever type of video you decide to create, Cincopa will fully take care of hosting and effectively presenting it to your audience. Take advantage of the many pre-designed video player templates you can use to make any custom video look great on your website.
Give your brand exposure
No matter where you intend to promote your visual content on your own website, social media or third-party websites, your brand should get the exposure it deserves. Consider branding the video player with a custom logo or watermark that can not only visually represent your business, but also direct video viewers to a specified landing page directly from the video player. Cincopa allows you to define a custom URL with your logo or watermark, which people can click on to learn more about your company.
Make your videos interactive with call-to-actions and annotations
Call-to-actions and annotations are great examples of how video content can be enhanced with text for better marketing results. A catchy quote at the right point in a video will motivate viewers to take certain actions that match your business goals. For example, you can increase retention by offering them another video to watch or inviting them to follow the link, subscribe, or take another action. A call to action looks like a line of text that appears at the specified time and attracts the attention of video viewers. An annotation shows up in the form of a clickable text box with a custom background that often contains a little more text than a call-to-action. Both can include a link that opens in a new browser tab or shown in a tooltip. If you want to make your video more interactive, mark hot spots in it, engage your viewers, and get marketing conversions, you should definitely try these options.
Keep your content accessible add video captions
Video subtitles are amazing feature helping to keep your content competitive and accessible to viewers at all times. Let them watch your videos in noisy places like stores, cafes, etc. This visual element will help them better understand the video by focusing their attention on key statements. Alternatively, you can add subtitles in one or several different languages to provide video translation for foreign viewers. Cincopa supports a specific file format and tagging for video subtitles. You can upload multiple subtitle files for each language to enable multilingual translation.
Collect email leads from video
If you’ve never used video for lead generation before, you must be missing out on a lot of potential customers. Video can be a reliable source of business leads because people who watch your video are more motivated to do business with you. They’re already engaged with your content, so they’ll be happy to hear more. At this stage, you need to get their contact information so you can contact them later and send them a detailed business offer. Lead Generator is one of the most important tools for marketing. It shows up an easy-to-use email form while a viewer continues to watch the video. You can specify the time, customize text and form fields, and even create a custom HTML form or add it with an external URL. All form submissions will be automatically saved to a specified email list created with your email marketing provider such as MailChimp or Constant Contact.
Use Video Analytics to improve marketing results
So, you’ve embedded video on your website and it looks great. Now you need to understand your audience a little better. By analyzing intelligent video data and learning how your viewers react to certain videos, you can discover which content is best. Advanced Video Analytics is an extremely useful tool that every business should use as a source of marketing intelligence: you can learn detailed video view statistics and group them by video, domain, webpage and user location. Track which videos best engage your audience and where exactly some of your viewers drop out. You will be surprised at how much personal information you can get about each video viewer: country, IP address, web browser type, device, activity dates, engagement rate, and more. Aligning this data with your sales will allow you to improve your product offerings and find more effective marketing tactics.
Final note
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