The user will see a popup from the App Tracking Transparency framework requesting their consent to access their device’s unique identifier for tracking purposes. In contrast to their prior strategy, which required users to opt-out of disclosing their Identifier for Advertisers, this new opt-in form of tracking (IDFA). An IDFA is a special identifier that enables businesses to identify a user’s device and monitor their behavior on websites and mobile apps. Analyzing and measuring the effectiveness of marketing efforts is the purpose of tracking an IDFA. The “advertising identification” on your Apple devices is a special number that can be used to track and target advertisements on your device. App developers have been able to create highly precise records on how you use your iPhone or iPad, including in other apps and on the web, by connecting this identifier with other data. We mentioned below are the steps to configure App Tracking Transparency in iOS 16 and iPadOS 16.
Steps to configure App Tracking Transparency in iOS 16 and iPadOS 16
Enable App Tracking Transparency in iOS 16 and iPadOS 16
Step 1: Launch Settings on your iPhone or iPad. Step 2: Scroll down and tap Privacy. Step 3: Tap Tracking. Step 4: Check to make sure that the toggle for Allow Apps to Request to Track is ON (green). Step 5: If you want to turn it off, just tap the toggle until it’s grayed out. Apps that have agreed with Apple’s new guidelines will display a prompt the following time you run the app once App Tracking Transparency is enabled. You can choose whether or not to grant the app permission to track your activities across the app as well as the other applications and websites of the firms by responding to this popup, which asks for your consent to do so.
Allow an app to track if you rejected it previously
You can switch it off for specific apps as needed if you previously allowed an app to follow your information but have since changed your mind. Step 1: Launch Settings on your iPhone or iPad. Step 2: Scroll down and tap Privacy. Step 3: Tap Tracking. Step 4: Tap the toggle next to the apps that you want to allow tracking or not.
Final Words
We hope you like our article on how to configure App Tracking Transparency in iOS 16 and iPadOS 16. A change to Apple’s privacy and data collecting policy known as app tracking transparency (ATT) mandates that mobile advertisers obtain users’ permission before monitoring them. Marketers must specifically request users’ consent before tracking them across applications and websites run by businesses other than Apple.
