Guide: How Inspirational Quotes Affects Your Bottom Line
Let’s talk about logos. Designing a logo for your brand is not only a smart move, but it is also an upfront investment with a lasting impact on the bottom line. However, with logos it is important to get it right. It’s such an integral part of your brand that it needs to hit the right audience, communicate easily and instantly, and be used on any scale, from a coffee cup to a billboard. I’ve seen a million logos, okay maybe not a whole million, run into my desk, and I can still point to the ones I think work and the ones that don’t. How should I know that? I see the success over and over again, maybe with a little tweak here and there, but I know from the consistency that the company has broken through the current information overload and found a strong, clear communication tool. This is the question that business owners ask themselves most often: What does a well-designed logo, and the money I spend on it, do for my bottom line? Here are the answers, after jump.
Statue
Your logo is your business card. Think of it as the gift that keeps on giving. By putting a name and a face on your brand, you confirm your seriousness as a company. Examine what your image will be and how your logo will summarize it up, then spending money on a professional design gives business respect. People connect first with a logo, and the first impression is important to your corporate image. Image is an essential goal for your success and long life in the business.
Access
Some people call it mindshare. It’s a way to get into your customers’ minds. A logo does that because when it is successful, it connects instantly. Think of your logo as a way to get your customers ‘or customers’ attention without having to pitch them and without them having to buy anything – not yet. A logo not only communicates a visual image and a name, or a slogan. It conveys an idea or philosophy by conjuring up emotions and mental images in your head.
We know that mindshare works because so many companies have successfully persuaded people to think like they do with a logo – say, a swoosh – or a slogan – ‘Just do it’, for example. Likewise, ‘i’ is the mathematical symbol for ‘imaginary number’. But not on the market. There it translates as Apple products. Whether consumers are Apple customers, not, “i,” as with iPad and iPhone, now means Apple in the minds of thousands of them. Access to customers is essential to your bottom line, and the more you share with the buying public, the more products you will sell to them.
Loyalty
If a logo connects consistently with customers, and if the consumer associates the logo with trust, they become loyal. What is the difference between one type of coffee and another, one type of pizza and another, one type of athletic shoe and another? Not much actually. But I have friends who still only order pizza from Little Caesars because they like the little guy in the logo who said “pizza pizza, pan pan!” in the chain’s commercials. Sometimes the sheer entertainment value of a logo can lead to loyalty. But if your logo consistently connects the customer with a good product, you have a loyal customer. Loyal, returning customers are always good for bottom line.
Trust
The audience you are marketing to is advanced. Even kids are now just around the corner, exposed to thousands of ads, jingles, brand logos and marketing tactics tailored specifically for them. Children reflect the purchasing power of their parents. A good, consistent logo that accurately depicts what your business and brand is about builds trust with consumers. Trust again goes to the first impressions. Does your logo look professional? If it was at a business meeting, it would stand up straight, look them in the eye, a firm handshake? If your brand is about entertainment, does your logo reflect that? Is it fun? Is your logo unique?
Or does it look like something you’ve put together from clip art and paint programs, an online design farm, or a logo generator website – shoddy and cheap? Worst of all, does your logo look like a rip off from another company? Trust is necessary for your bottom line.
Reward
Buying is perception. Studies have shown that between a bowl of M & Ms that are all one color and a bowl of M & Ms in different colors, do people go for the bowl of mixed colors every time? Why? Because the human mind likes variety. If you saw two coffee shops side by side, one with a catchy, intriguing and pleasant logo, and another with a boring generic sign, which one would you step into? The person whose logo lets you know that you are going to drink coffee there. The reward your logo brings will get people to walk in the door and buy the product is great for your bottom line. Editor’s Note: This post was written by Christopher Wallace for Hongkiat.com. Chris is Vice President of Sales and Marketing for Amsterdam Printing, a leading supplier of personalized items.
How Inspirational Quotes Affects Your Bottom Line: benefits
Faq
Final note
I hope you like the guide How Inspirational Quotes Affects Your Bottom Line. In case if you have any query regards this article you may ask us. Also, please share your love by sharing this article with your friends. For our visitors: If you have any queries regards the How Inspirational Quotes Affects Your Bottom Line, then please ask us through the comment section below or directly contact us. Education: This guide or tutorial is just for educational purposes. Misinformation: If you want to correct any misinformation about the guide “How Inspirational Quotes Affects Your Bottom Line”, then kindly contact us. Want to add an alternate method: If anyone wants to add more methods to the guide How Inspirational Quotes Affects Your Bottom Line, then kindly contact us. Our Contact: Kindly use our contact page regards any help. You may also use our social and accounts by following us on Whatsapp, Facebook, and Twitter for your questions. We always love to help you. We answer your questions within 24-48 hours (Weekend off). Channel: If you want the latest software updates and discussion about any software in your pocket, then here is our Telegram channel.
