How Does IPTV Technology is Changing Video Business – Guide
Internet Protocol Television (IPTV) is poised to become the next big thing in the video content industry. Traditional video content delivery channels, such as satellite or cable TV, took a back seat and IPTV was in the front row. One of the key factors driving the growth of Internet-based video streaming and IPTV solutions is the combination of offerings from the companies behind this revolution. Other important factors include government-driven digitization in developing countries such as India and technological advances that have led to increased internet penetration even in remote areas. Video-on-demand content and improved usability are certainly adding weight to Internet-based IPTV and streaming services. Another important factor that has contributed to the growing trend of Internet Protocol services and OTT services in the Asia-Pacific region is the increase in urbanization.
How IPTV technology is changing the video business
What is IPTV?
From the viewer’s point of view, IPTV is very simple: instead of receiving TV programs as broadcast signals that enter your home via a rooftop antenna, satellite dish or fiber optic cable, they are streamed (downloaded and played back almost simultaneously) over your internet connection. IPTV works on relatively slow ADSL broadband connections, which can probably only handle 1-10 Mbps (one million bits per second – equivalent to the amount of information in an average novel that arrives at your computer every second), but much better fiber optic broadband lines, which have about ten times the bandwidth (information transfer capacity) of maybe 10-100 Mbps. You watch on your computer, a mobile device (such as a smartphone) or with a set-top box (a type of adapter that plugs in between your Internet connection and your existing TV receiver and decodes incoming signals so your TV can display Internet programs).
How does Internet Protocol Television work?
IPTV content is usually broadcast over a managed or dedicated network, such as a Digital Subscriber Line connection. Compared to the public Internet, a private network gives network operators more control over video traffic, allowing them to guarantee quality of service, uptime, bandwidth, and reliability. In traditional television broadcasting, all programs are broadcast simultaneously in multicast format. Available program signals flow downstream and viewers select programs by switching TV channels. In contrast, an IPTV service broadcasts only one program at a time, i.e. a unicast format. The content remains on the ISP’s network and only the program selected by the user final is sent to the user’s device. When a viewer changes channels, a new stream is streamed from the provider’s server directly to the viewer. Like cable television, IPTV requires a set-top box or other customer-owned equipment, such as a Wi-Fi router or a fiber or broadband Internet connection. IPTV primarily uses IP multicast with Internet Group Management Protocol for IPv4-based live television broadcasts and Real-Time Streaming Protocol for on-demand programming. Multicast Listener Discovery is used in IPv6 networks. Other common protocols include the Real-Time Messaging Protocol and the Hypertext Transfer Protocol.
IPTV providers
IPTV providers include a wide range of companies, from large carriers like Verizon with its FiOS video services, to big companies like Netflix, Google, Apple, and Microsoft, to Sony, which also offers video streaming services through smart TV and Internet devices – connected devices and AT&T. Other examples of major IPTV providers include Roku, Hulu, and YouTube. Other popular IPTV services include Amazing TV, FalconTV, SelectTV, Best Cast TV, Comstar.tv and Xtreme HD IPTV. IPTV providers also include a variety of smaller companies or niche providers, sometimes specializing in specific types of content delivered over an IP broadband connection.
Final note
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